Story-tellers make their stories interactive with connected but small, loose building blocks—story modules. Modules may be structured according to character, topic, place, chapter, media—as the creators see fit. Like in a linear film with chapters and acts, web films need structure but edit any video footage into small chunks or modules of film. Film is often augmented by other media such as photography, maps, graphic or animation art.

Organising story in digital modules makes non-linear story-telling possible. With care given to the design of user experience and cinematic interfaces, story-tellers and interactive Web film-makers present novel choices, to enrich the journey. Now a viewer can play with story modules in random, non-linear fashion, by a mouse click or response to a challenge, such as a text question. This is where the interaction takes place, at these interactive junctions and critical nodes in the story, where audiences decide on the next module and their own experience of the story—a trend perhaps originating in what was formerly called data-base cinema, also in search of a new film-narrative relation. For further intrigue, story-tellers may deploy a transmedia path to extend their story beyond the web domain.