Saving the source, a quest for play

Saving the source
Adventure story about a group of friends on their way to ‘the source’ and their encounter with the Playless.

 

Saving the source

http://www.fanta.com/playfanta/graphicnovel/1/

Genre

Role of user

Awards

User experience

Interactive animated graphic story

Reader-Player

FWA (Site of the day)

Cinematic UI, no full screen, medium interactive. Smart frame transitions & other effects based on Canvas HTML5. Commercial videos integrated.

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The creators

Psyop, with VectorformHuman, The Alchemists

The publishers & producers

The funders

Ogilvy & Mather

The Coca Cola Company

New format headers how

Interaction by

Structured by

Media used

Mouse click/keyboard or touchpad

Character, location on map

Graphic novel, music, video (extras/commercials), game

Full web access

Social media

HTML5

Facebook

New format headers rd

May 2013

New format headers pla

US | English

New format headers why

Brand story

Saving the source

 

 

 

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