Saving the source, a quest for play

Saving the source
Adventure story about a group of friends on their way to ‘the source’ and their encounter with the Playless.


Saving the source


Role of user


User experience

Interactive animated graphic story


FWA (Site of the day)

Cinematic UI, no full screen, medium interactive. Smart frame transitions & other effects based on Canvas HTML5. Commercial videos integrated.

New format headers ppl

The creators

Psyop, with VectorformHuman, The Alchemists

The publishers & producers

The funders

Ogilvy & Mather

The Coca Cola Company

New format headers how

Interaction by

Structured by

Media used

Mouse click/keyboard or touchpad

Character, location on map

Graphic novel, music, video (extras/commercials), game

Full web access

Social media



New format headers rd

May 2013

New format headers pla

US | English

New format headers why

Brand story

Saving the source





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