The wilderness downtown: low interaction, high personalisation

Fighting the “one video, one angle, one tab” traditional approach to web video exhibition, MODULAR CINEMA presents a fantastic example of multi-tab exhibition in the form of the highly personalised, The Wilderness downtownThis personalised music experience keeps cropping up in Tweets after more than 2 years of existence et voilà.

If one-tab videos bore you too, you’ll love this interactive web music video, brought to you by Chris Milk, the band Arcade Fire and Google Creative Lab including the project’s technology director Aaron Koblin.

Instantly hooked with one single, highly personal question {No Spoilers here} at the start, you’re treated to a fantastic display of HTML 5 video in customised sizes with one song to go along with the experience. 

Multi-Tab pop up windows massively enhance the interactive user experience . These pop-up windows work effectively along with the graphics supplied by Google Maps’ Street View to illustrate how differing tabs can work together to produce a fluid, visual and personal experience.

Tell us what you wrote on your postcard in the comments.

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